When you enter a shop as a customer, you are immediatly influenced by visual aspects, by odours and sounds. All of it has a major impact on how long you would like to stay, if you wish to look at things and/or try them out. Effectively, your decision to buy something.

My approach in Visual Merchandising encompasses four pillars:
authenticity, clarity, practicability and, most importantly, scenery.

As a professional Visual Merchandiser I can help you developing an individual concept for your shop that rests on those four pillars. Please contact me for further information.

© Carola Hesse 2022

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